Top 10 Companies in Germany 2016

Posted in Top Brand Lists, Total Reads: 2315

1. Deutsche Bank Group

Deutsche bank is a German global banking and financial service provider, which is spread globally and is a well recognized brand name.

Image: flickr-photos/ell-r-brown/

The bank has its headquarter in Deutsche Bank Twin Towers in Frankfurt, Germany, and was stablished in 1870 as a bank for foreign trade & it has now in total 2790 branches of which 1827 are in Germany itself. It has presence in over 70 countries across the globe, and the bank is well placed in home market Germany and it has strong bases in emerging markets including Asia Pacific region, Central and Eastern Europe and Latin America.

The four businesses of the bank include Corporate Banking and Securities, Global Transaction Banking, Asset and Wealth Management and Private and Business Clients. The bank announced its new strategic plan “Strategy 2020” in April 2015.

In October 2015 it announced the details of this strategy. Under “Strategy 2020” the bank has set four strategic goals, updated performance targets and also priorities for the corporate divisions. The four strategic goals include first – to become simpler and more efficient, second – to become less risky, third – to become better capitalized and fourth – to run the bank with more disciplined execution. Besides reorganization of the operating business has been done under this strategy effective from January 1, 2016. By splitting and combining existing divisions new corporate divisions - Global Markets, Corporate &Investment Banking and Private, Wealth and Commercial Clients have been created.

Financial year 2015 was unsatisfactory for the bank and it has therefore realigned its strategic plan for the next five years. One of the key things to achieve under this strategy is improve the bank’s capital position organically. Even the results of the first quarter of fiscal year 2016 have shown decline of 22% in revenues in comparison to the last year which reflect the bank’s concern over the slowing global economy.

Revenues: $ 48.31 billion

Assets: $ 1779.72 billion

Profits: $ -7.53 billion

Ranking Methodology:

1.The top 29 companies of Germany were considered

2.The parameters considered were revenue, assets and profits and equal weightages were given to all

3.The final score was evaluated and the final ranking was done on that basis.

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