Top 10 Global Mobile Phone Brands in 2017

Posted in Top Brand Lists, Total Reads: 35790

8. Lenovo

Lenovo is a leading Chinese manufacturer which makes a variety of smartphones and caters to the global market. Lenovo company has more than 60,000+ people in its organization.

Image: pixabay

The company was found in 1984 and has been a legacy in the consumer electronics domain. In 2013, Lenovo entered the mobile and smartphone segment, and has ever since been growing consistently.

Lenovo has manufacturing plants which have a capacity of closet of 40 million handsets a year. Lenovo managed a substantial sale in China owing to its new range of smartphones, which were marketed very aggressively by the company. Some of the most popular models by Lenovo are as follows:

  • Lenovo Vibe
  • Lenovo K series
  • Lenovo Z series
  • Lenovo Phab series

Lenovo has set its focus on challenging the main competitors in the smartphone industry i.e. Apple and Samsung. Lenovo wants to use its existing sales channels to become a market leader in the smartphone industry. Lenovo alongwith Microsoft was responsible for the acquisition of Motorola mobility, which further strengthened its position in the smartphone and mobile market segment. Lenovo has focused on aggressive marketing strategies by advertising on TV, internet, magazines etc to increase its brand presence. Apart from being sold at retail outlets, the company has increased its presence on ecommerce platforms and its own website. This has enabled Lenovo to be at par with all the other leading brands when it comes to utilizing different sales channels.

Shipment (Units) : 56 Million

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