Top 10 Global Mobile Phone Brands in 2017

Posted in Top Brand Lists, Total Reads: 35899

2. Apple

Apple is an American company which manufactures and produces the famous iPhone. It is headquartered in Cupertino, California.

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Apple was founded by Steve Jobs, Steve Wozniac and Ronald as a computer company but today major revenue of the company comes from mobile devices. Apple Is one of the biggest companies in the world right now given the mobile revolution the world is witnessing.

Apple has created a complete ecosystem of its products with

1) iPhone

2) iPod

3) iOS

4) iTunes

5) Apple Music

6) Apple Online Store

The above products and services collectively form the entire Apple Ecosystem in the mobile world. This along with Android and Windows forms the majority of mobile devices in the world currently. Apple has formed a great brand for itself with the iPhone and even before that Apple was perceived to be high end and high quality product maker. The iPhone is perceived not just a phone but a symbol in many countries. People queue up during a new iPhone product launch further consolidating the strong brand. Over the years it has faced a lot of competition from Samsung, LG and Chinese manufacturers Oppo, Vivo etc but Apple has been able to retain the top spot. iPhone 7 has been a success but not as much compared to previous models. The newer models of iPhone have not been able to offer lot of innovation over the previous ones but with iPhone 8 in the offering, this may change soon. Apple has a loyal community which can help Apple grow even more.

Shipment (Units) : 215 Million

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