Top 10 Consumer Electronics Companies in the World 2017

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Dell was founded by University of Texas freshman, Michael Dell in the year 1984 originally under the name of “PC’s Unlimited”, with a capital of just $1000.

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Headquartered in Texas, Dell’s mission is to be the most successful computer company in the world at delivering the best possible customer experience. Superior quality, competitive pricing and customization capability are the major areas of focus in this regard, which the company has managed to achieve in the many decades of its operation, thereby making it one of the most successful electronics brands worldwide.

Among the primary objectives of Dell at the time of setting up the company was to break the monopoly that IBM held over the computer market. It chose to do so by providing computers at a lower price. The business model followed by Dell involved buying parts on wholesale and selling them via mail order after assembling. The model worked so effectively that sales revenue rocketed from $6 million to $550 million within the first 6 years from inception.

Dell opened its first international office in London in 1988.1991 saw the company releaseing its first notebook model. This was followed by a string of international expansion, with offices being opened in Italy, France and Ireland. Subsidiaries were opened in Australia and Japan in 1993, and a production center was opened in China in 1998. All these factors contributed to Dell debuting in the Fortune 500 list in 1992, with Michael Dell being the youngest CEO to head a Fortune 500 company.

Dell released its line of Pentium based notebooks in 1995, and started producing its line of workstations in the year 1998. Dell started its online superstore gigabuys, and also Dellnet – an internet access service for its customers –in 1999. By 2001, Dell had emerged as the top PC producer worldwide.

The majority of Dell’s sales are achieved through e-commerce, although its products are now being sold in Walmart, Staples and other similar retail stores. Some competitors of Dell include HP, Lenovo, Apple, Google, Acer and IBM.

Revenue (USD) : 16.25 Billion

Profit (USD) : 3.9 Billion

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