Top 10 eCommerce Companies in the World 2017

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8. Rakuten

Rakuten was founded in 1997, and by 1999, It has launched its internet shopping mall.

Image: company website

It started with 6 employees and 13 merchants initially, and by 2002, It has expanded its merchants base to 6000. In order to achieve more customer relationships, it launched two services namely “pay as you go programme” and also ”Rakuten super points”, which enabled the company to win trust of partners & help their business grown rapidly.


Rakuten’s key driving force is mainly innovation. In 2004, It entered the Japanese baseball which is its first sports segment entry. It finally entered into the e-book segment during 2012 by acquiring KOBO in Japan. Its spread its market place model to all the Rakuten-commerce business in the world. The mission of the company’s market place is to deliver an outstanding shopping experience. It offers a wide range of products to purchase.

To the consumers, is meant not just for a good transactional experience. Its focus is more on providing satisfaction to the consumers. They encourage merchants to share great ideas and connect with shoppers with quality products, reviews, and content to ensure long lasting relationships with customers. Every transaction on Rakuten is protected and one’s information is protected by using limited access servers, protected passwords. servers maintain their access control by residing behind a corporate firewall, whenever applicable. Like mile high club, you can accumulate Rakuten Super Points, their own rewards program where you can save your points to redeem on the things you want for free or one can receive discount on the part of their pay of their order.

Revenue: $ 7 Billion

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