Top 10 Sports Brands in the World 2017

Posted in Top Brand Lists, Total Reads: 12206

5. Puma

Puma is one of the leading sportswear and goods company, which serves customers worldwide.

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Founded in 1948, by Rudolf Dassler, Puma has been formed as the existing business assets of “Gebruder Dassler Schuhfabrik” are divided between two brothers Rudolf Dassler and Adolf Dassler (Founder of Adidas). It was registered as Ruda originally, but later changed to Puma.

Puma is headquartered in Herzogenaurach, Germany. The product line of Puma includes footwear, apparel and accessories, sportswear and sports equipment.

Bjorn Gulden is the present CEO of the company. ATOM was the first football boot launched by Puma in 1948. In 1952, it developed SUPER ATOM, the world’s first boot with screw-in studs. The logo of Puma is a jumping cat. It is one of the most famous trademarks in the world especially in the footwear market. The logo appears in apparel and bags segment along with the shoe segment.

Cobra Golf is a subsidiary of Puma. The sports that Puma is associated with include Football, Running, Training and Fitness, Golf and Motorsports. International footballers are sporting football boots from Puma like Antoine Griezmann, Marco Verratti, Marco Reus and Oliver Giroud. Rihanna and Kylie Jenner are the fashion icons whom Puma endorses to support its women’s business. Usian bolt, the world’s fastest man is also under contract with Puma. Puma is also world’s first company to put a value on it environmental impact based on an article published in Guardian in 2011. The recent news article tells that Puma is typing up with ShopX- Digital offline platform that would help Puma to scale up its business in Tier-II footwear markets.

Revenue(in million USD):3941

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