Top 10 Sports Brands in the World 2017

Posted in Top Brand Lists, Total Reads: 11659

1. Nike

Nike is easily one of the biggest sports brands and its “Swoosh” tick mark logo is most recognizable.

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Founded as Blue Ribbon Sports in 1964 by Bill Bowerman and Phil Knight, Nike is an American MNC that is into designing, development, manufacturing and marketing of sportswear and sports equipment. The company became Nike officially on May 30, 1971 and logo “Swoosh” – one of the most recognizable logos was also adapted by Nike in the same year.


Nike is the Greek goddess of victory and the company takes the name from there. The tagline “Just Do It” was introduced in 1988 and the slogan was inspired by “Let’s do it”, the last words spoken by Gary Gilmore before he was executed. The Swoosh logo and the tagline have been the face of the company and make up the core of Nike’s brand.

The product categories of Nike include Athletic footwear and apparel, sports equipment, and other athletic and recreational products. The company is presently headquartered in Beaverton, Oregon. Mark Parker is the present CEO of the company. Nike is the most valued sports brand in the world published by Forbes with a brand value of $15,000,000,000. The company’s acquisitions include several apparel and footwear companies like Cole Haan, Bauer Hockey, Hurley International, Converse, Started and Umbro to name a few. The company began divesting some of its subsidiaries and presently owns Converse and Hurley International.

Nike promotes their products by roping in top athletes in various sports and also sponsoring official kits to the national teams in football and cricket. Some of the athletes who were sponsored include Ronaldinho, Ronaldo, Neymar, Drogba and Rooney.

Revenue(in million USD): 32376

Rank Methodology:

1. The leading sports companies are considered

2. Based on the revenues, the top companies are ranked

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