Top 10 Television (TV) Brands in World 2017

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9. Haier Group

Founded in 1984 and headquartered in Shandong province, China, it is a Chinese Multinational company which manufactures and markets consumer electronics and home appliances (both major and minor).

Image: company website

Its product lines include air conditioners, computers, microwaves, washing machines, televisions and micro phones. Being a state-owned enterprise, it avoided entering stock exchanges but since funds were required for its expansion it did and now it is present on stock exchanges like Shanghai Stock exchange, Honk Kong stock exchange and Dow Jones China index.


In 2014, Euromonitor labeled Haier to be the world’s largest company to market White Goods for straight 6 consecutive years, owning a global share of 10.2 per cent then. It is a state-owned enterprise, which under government’s orders, overtook many small ailing appliance companies, thus enabling it to market so many product lines. Haier Group is now redefining the experiences of its customers by changing from a traditional manufacturer to an open entrepreneurship platform, thus enabling more innovation and efficiency in its products and for this it acquired the appliance division of General Electric in Jan 2016. When internet explosion overtook the global market, Haier got a chance to open its offerings through social networks and e-commerce sites to various economies of the world, thus enhancing user value of its products and services. Starting with a production facility in Indonesia in 1996 and in Phillipines and Malaysia in 1997, it internationalized its presence and now caters to all 6 continents of the world with its carefully crafted products. It believes in creating social value by transformation and for this it develops 15 innovation and entrepreneurship sites around the world. Major divisions under its innovation wing includes White Goods transformation platform, Investment and incubation platform, Financial Holdings platform, Real estate industry platform and Cultural industry platform, thereby looking into the overall aspects of social development.  Haier is one of the first companies to move from just traditional physical plants to interlinking them with internet factories, thus enabling mass customization answering local needs of any region. “Human Value” comes first before any other guiding principle for the Haier Group, thus giving more value to development for all instead of being just profits-oriented firm.

Market Share (worldwide%): 3.4

LCD TV Shipments (%): 3.2

In Units (Millions of LCD sets): 7

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