Top 10 Television (TV) Brands in World 2017

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1. Samsung Electronics

Based in South Korea and established in 1969, it is a multinational company which specializes in consumer electronic components, semiconductor devices, and home appliances.

Image: company website

With assembly plants in more than 80 countries, it is world’s largest mobile phones manufacturer and second largest IT Company by revenue, second only to Apple, alongside managing more than 200 subsidiaries worldwide. It also boasts of being world’s largest Television manufacturer as well since 2006.


Other home appliances that it markets include refrigerators, air conditioners, washing machines, mixer grinders, and the like. Talking about screens, it owns 40% market share of OLEDs, being the world’s largest manufacturer and 98% share of the global AMOLED market. It was the first company to launch a full HD LED television in 2010, showcasing it at the 2010 International Consumer Electronics show in Las Vegas, USA. Samsung believes in enhancing the convenience and fostering smarter lifestyles for all its customers, through its constant yet ground-breaking innovations. For example, it markets Internet TV, which enables its viewers to receive information from the internet while watching TV programmes. It is a future-oriented company that has many patents to its name and has always been the torch bearer for many innovations that other companies follow thereby. Their mission statement incorporates enriching the lives of the people of the world towards a promising future, in a socially responsible and sustainable manner. They have three key strategic pillars, upon whose foundations lies all their business activities, operations and culture – Creativity in everything they do, Partnership to expand their reach to unattainable areas and garnering support of Great People, who are both its customers and employees. Incorporating operational excellence in all its activities, throughout its Supply Chain, it is now exploring new avenues like Healthcare and Biotechnology. It not only set quantitative goals for itself, like revenue and market share goals but also qualitative goals to achieve. It invests heavily in R&D and has a network that covers 24 Samsung centres in 10 countries around the world, harnessing the best minds of the world.

Market Share (worldwide%): 21.6

LCD TV Shipments (%): 21.9

In Units (Millions of LCD sets): 47.9

Ranking Methodology:

1. The leading TV brands in the world are considered for evaluation

2. Parameters like market share, LCD TV shipments and number of units sold are taken

3. The final rank is done on the basis of the market share in the world

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