Top 10 Television (TV) Brands in World 2018

Posted in Top Brand Lists, Total Reads: 7582

1. Samsung Electronics

Samsung Electronics is the flagship company of Samsung Conglomerate established in 1969 with its headquarter in Suwon, South Korea.

Image: company website

It makes a variety of electronic products especially mobiles, television, tablets and semiconductor memory devices. Firm’s television manufacturing dates back to 1970 when Korean government asked Samsung to manufacture television for Korean citizens and assisted with imported foreign technologies.

From there onwards, Samsung never looked back and continuously upgraded itself in innovations and technologies to deliver the best of the televisions in the world. From 1982-the era of black and white/colour TVs to 21st century - the era of LED, Smart and Internet TVs-it has been recognised as uninterrupted market leader across the world. Talking about some of the leading innovations, the latest achievement is QLED televisions based on Quantum Dot Technology, Ultra HD and Premium Ultra HD TVs. These TVs are very robust and Samsung offers 10 years guarantee on them which is the highest till now. Next is Samsung smart Hub which facilitates television to run in absence of set-top box. It just needs a stable internet and subscription of streaming service. Another one which is making news is Samsung-The Frame TV, a TV which resembles a piece of work art when not being used. Samsung has done some lot more exciting innovations and has always been favourite of consumers hence scored highest market share in television industry 2018. It is the number one brand among television manufacturing companies.

Parameters (S in $billion)

Market Share: 20.2

Revenue: 42.39

Market Cap: 201.59

Ranking Methodology

Step 1: Top 15 companies are shortlisted based on last and current years’ records

Step 2: 3 parameters namely Revenue, Market Cap and Market Share are chosen

Step 3: Data for each and every company is taken from Annual reports 2018/Last four quarters reports of individual companies.

Step 4: Using Min-max normalization by giving weightage of 10%, 30% and 60% to parameters Revenue, Market Cap and Market Share respectively, ranking is decided.

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