Top 10 Water Brands in the World 2018

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8. China resources enterprise ltd (C’est Bon)

This is a subsidiary company of China resources holdings, which is a very large conglomerate.

image:company website

This company is listed on the Hong Kong stock exchange. The various segments this company is present is food and beverages, beer brewing, soft drinks segment which includes the bottled water business.Retailing is a major revenue earning activity for this company.

Grocery retailing, pharmaceuticals retailing etc. are the ones that it is a big player in the competitive market in Hong Kong and mainland China. It has about 4500 outlets and about 85% of these are self-operated. It enjoys a good consumer base and majority of the market share. Bottled water segment when first entered into by this company was not so attractive because of the people not being accustomed to buying drinking water, but later on when the polluti0on in the country increased this business picked up pretty fast and turned out to be the best segment for the company. From then on they turned global and soon captured majority of the Asian market. Their existing distribution base and their brand value proved to be the major push for it. It later launched various e-commerce websites and this channel was also capitalized. They did not stop at this but went on to introduce a mobile app which bolstered its growth and took it to a next level.

A multi brand and a multi retailing channel strategy coupled with brand value and experience of this company in such affairs made the directions which it took a fruitful one over the years.

Revenue from water business (in USD Mn)~1000

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