Top 10 Water Brands in the World 2018

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5. Coca-Cola Co(Smart Water, Dasani, Kinley)

This is the world’s largest non-alcoholic drinks company and it controls about close to 20% of the soft drinks retail trade volume across the globe.

The main business segment is from the carbonates but it is recently diversifying into many other business segments like the dairy products, tea, fruit juices etc. the company wants to double their revenues between 2010 and 2020.

The main growth strategy followed by this company is both organic and also through acquisitions both vertically and horizontally. Another focus of this company is on developing markets like India and China. This company follows the strategy of franchising its bottling operations and saving on cost and achieve economies of scale because of its size.   The main threat that this company is facing is that people are becoming more and more health conscious and are more and more avoiding these carbonated products. Also, there was a major rumor about this company products that they were containing fertilizers and other artificial harmful chemicals. This impacted its sales revenues very badly. Therefore, they started to prepare themselves for this change by involving into dairy products and also into bottled water.

Revenue from water business (in USD Mn)~4603

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