Fogg Deodorant SWOT Analysis
Fogg Deodorant is one of the leading brands in the FMCG sector. Fogg Deodorant SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fogg Deodorant:
Quick Glance:
Fogg Deodorant Strengths
- Has a differentiated value proposition from all its competitors
- Effective advertising and branding targeting the youth
- Good distribution, Promotions and campaigns for luring customers
- Unique selling proposition of having more spray liquid
- Available in different variants
Above are the strengths in the SWOT Analysis of Fogg Deodorant. The strengths of Fogg Deodorant looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fogg Deodorant Weaknesses
- Only an urban market phenomenon
- High pricing reduces the target market
- Controversial advertising often leads to legal issues
These were the weaknesses in the Fogg Deodorant SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fogg Deodorant Opportunities
- Coming up with Limited Edition fragrances
- Tie up with hotel chains and large organizations like gym chains etc.
Above we covered the opportunities in Fogg Deodorant SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fogg Deodorant Threats
- Deodorants sales are seasonal. Maximum sales happen in the summer months
- Competition from Premium Segment Deodorants like Burberry, Body Shop
The threats in the SWOT Analysis of Fogg Deodorant are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fogg Deodorant SWOT analysis.
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About Fogg Deodorant
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fogg Deodorant Overview | |
|---|---|
| Parent Company |
Vini group of companies |
| Category |
Deodorant |
| Sector | |
| Tagline/ Slogan |
Bina gas wala body-spray |
| USP |
Doesn’t get blown away like other deodorants, lasts longer |
| Fogg Deodorant STP | |
| Segmentation |
Outdoor-oriented, Fashion oriented, Trendy |
| Target Market |
Young urban upper middle class |
| Positioning |
A body spray without gas which hence lasts longer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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