Mother Dairy SWOT Analysis
Mother Dairy is one of the leading brands in the food & beverages sector. Mother Dairy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mother Dairy:
Quick Glance:
Mother Dairy Strengths
- Awell-recognized brand name
- Popular subsidiary brands like Dhara, Safal, b-Activ, etc.
- A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
- It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
- An employee strength of 3000 people
- Strong and efficient supply chain network
- Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices
- Technological advancement
- Popular for its quality and affordable price
Above are the strengths in the SWOT Analysis of Mother Dairy. The strengths of Mother Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mother Dairy Weaknesses
- Limitednumber of Mother Dairy and Safal outlets
- Difficult to maintain competitive pricing
- Vegetables and milk products are perishable
These were the weaknesses in the Mother Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Mother Dairy Opportunities
- Continuous demand of dairy products and other products by Mother Dairy
- Open more number of Mother Dairy outlets
- Market and advertise the products
- Increase its market share by expansion in untapped markets
Above we covered the opportunities in Mother Dairy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mother Dairy Threats
- Strong marketing muscle by competitors
- Unstable economic condition in India
- Other competitor brands
The threats in the SWOT Analysis of Mother Dairy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mother Dairy SWOT analysis.
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About Mother Dairy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mother Dairy Overview | |
|---|---|
| Parent Company |
National Dairy Development Board (NDDB) |
| Category |
Milk and Food Processing |
| Sector | |
| Tagline/ Slogan |
Piyo Pure |
| USP |
India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality |
| Mother Dairy STP | |
| Segmentation |
People who need dairy products and other day to day food products |
| Target Market |
Middle and upper middle class families |
| Positioning |
As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers |
| Mother Dairy Product Portfolio | |
| Brands |
1.Mother Dairy Plain Dahi The above mentioned brands are the prominent products under the Mother Dairy product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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