Meru Cabs SWOT Analysis
Meru Cabs is one of the leading brands in the transport and logistics sector. Meru Cabs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Meru Cabs:
Quick Glance:
Meru Cabs Strengths
- First mover advantage as a radio taxi operator
- High awareness as a taxi operator
- Presence across many cities across India
- Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy
- Meru Cabs was one of the first companies to launch metered "Radio cabs
- Available 24x7 with e-bill services for the customers
- Serves over 2 million customers and has been recognized with several awards
Above are the strengths in the SWOT Analysis of Meru Cabs. The strengths of Meru Cabs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Meru Cabs Weaknesses
- As per their business model, it owns taxis and hence fixed investment is high
- Sudden surge in competition means limited margins and lower market share
These were the weaknesses in the Meru Cabs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Meru Cabs Opportunities
- Unorganized market in India is huge (~90%) and hence potential is high
- Increasing internet penetration & smart phone users
- Rising disposable income
- Shifting of consumers towards convenience creates huge demand
Above we covered the opportunities in Meru Cabs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Meru Cabs Threats
- Rising competition
- Uber & ola cabs have deep pocket and hence can burn cash heavily
- Presence of many national players
- Absence of clear government regulations in developing countries
- Future is unclear due to lack of regulations and Customer loyalty is less in this industry
The threats in the SWOT Analysis of Meru Cabs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Meru Cabs SWOT analysis.
Continue reading more about the brand/company.
About Meru Cabs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Meru Cabs Overview | |
|---|---|
| Parent Company |
Meru Cab Company Pvt. Ltd |
| Category |
Taxi Service provider |
| Sector | |
| Tagline/ Slogan |
Rely on us |
| USP |
Transparent pricing structure and the Meru training academy |
| Meru Cabs STP | |
| Segmentation |
People who mobile from one place to another for any purpose |
| Target Market |
Customers who are in need of cabs instantly |
| Positioning |
India’s No. 1 Radio Cab Service |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Meru Cabs. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
