BabyOye SWOT Analysis
Here is a detailed SWOT analysis of BabyOye covering strengths, weaknesses, opportunities and threats.
BabyOye Strengths
- Funded by investors like Tiger Global, Accel Partners
- Tie ups with brands like Medela, Pampers, Johnson & Johnson, Huggies etc
- Backing by established players like Mahindra Group who have series of offline stores in the name of “Mom & Me”.
- Acquisition of portals like Hoops.com increased its strength to compete.
- ,000 plus products over 500 plus brands.
- Strong presence in the internet retail market in India for children
Above are the strengths in the SWOT Analysis of BabyOye. The strengths of BabyOye looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BabyOye Weaknesses
- Intense competition means limited market share
- Limited aggressive campaigns to increase its brands visibility in the baby care segment
These were the weaknesses in the BabyOye SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BabyOye Opportunities
- Expansion to other countries
- Growth of its own private label to tier 2 and 3 cities.
- Collaboration with Mom and Me stores to sells its private labels.
- Partnership with hospitals and maternity clinics.
Above we covered the opportunities in BabyOye SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BabyOye Threats
- Several investors like Saif Partners, IDG Ventures India who are investing in rival online portals.
- Ecommerce giants like flipkart and amazon who offer discounted products.
The threats in the SWOT Analysis of BabyOye are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BabyOye SWOT analysis.
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About BabyOye
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BabyOye Overview | |
|---|---|
| Parent Company |
Mahindra Group |
| Category |
Ecommerce |
| Sector | |
| Tagline/ Slogan |
Better Together; Happy beginnings |
| USP |
Great collection of good quality products. |
| BabyOye STP | |
| Segmentation |
Young parents who prefer online mode of shopping |
| Target Market |
Middle income, young parents who are online shoppers |
| Positioning |
Best baby care and infant care products |
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