Capgemini is one of the leading brands in the IT & Technology sector. Capgemini SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Capgemini:
Quick Glance:
Above are the strengths in the SWOT Analysis of Capgemini. The strengths of Capgemini looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Capgemini SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Capgemini SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Capgemini are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Capgemini SWOT analysis.
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About Capgemini
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Capgemini Overview | |
---|---|
Parent Company |
Capgemini |
Category |
Computer Services |
Sector | |
Tagline/ Slogan |
People matter, Results count; Collaborative Business Experience |
USP |
Their USP is the ‘people-centric’ approach to technology to provide concrete business results. In essence, at Capgemini, they call it, ‘The Collaborative Business Experience. |
Capgemini STP | |
Segmentation |
Public Sector, BFSI, Retail, Manufacturing, Energy and Utility, Travel, Healthcare |
Target Market |
Mostly European Markets, Clients with revenue generation of >$5 million |
Positioning |
Leading European It Service provider |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Capgemini. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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