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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11115
2 Growing Business through Customer Funnels 4676
3 Business Strategy in a Digital Age 8203
4 Live Video Marketing- Influencing Customers Real-time 7002
5 Marketing Insights for Software Startups 7127
6 Difference between Customer and Consumer 10448
7 Business Strategy of Uber in Europe & its Way Ahead 19458
8 Fogg Deodorants- Capturing the Market 31481
9 E-commerce - Threat to Traditional Retail? 10052
10 Experience Gifting - A Boom in Gifting Industry 11353
11 Pester Power: Influence of Children in Purchase decision 9412
12 Marketing Through Mascot – Building Brand Identity 10693
13 Reebok’s Rebranding – A Comprehensive Analysis 18193
14 Hindustan Motors Ambassador - The End of an Era 12164
15 Click And Brick Of Bharat Matrimony 9837
16 Marketing 3.0 – Values Driven Marketing 12257
17 DRIP -The Marketing Communication Model 40495
18 How Titan Watches is Still a Market Leader-Brand Identity! 9845
19 Social Media Marketing - A Double Edge Sword 9822
20 Repackaging And Repositioning - Gaining Competitive Advantage 13445
21 Senior Citizens as Target Group 9570
22 Cause Related Marketing: Giving More Than Just Spare Change? 9659
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15586
24 Let’s Get Packing - Importance of Packaging 10150
25 Thums Up - A Thundering Success 11407
26 Rural Marketing: Challenges Opportunities and Beyond 20170
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20691
28 Creative Marketing Communication: Interactive Advertising Campaigns 9119
29 What is Shockvertising? 23630
30 Marketing Through Sports: The Evolution and Future 27453
31 Village Laundry Service, A Story Of The Start Up 9789
32 Being Flawsome - Ensuring Brand Loyalty 13404
33 Chanakya Niti And Marketing Strategies 18312
34 Royal Enfield Bullet - Felt The Thump! 9435
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20144
36 Subliminal Marketing - What You See You May Not See! 13150
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13815
38 Customer Is King – Make The King Happy 22228
39 Marketing Strategies & Innovations In The Services Sector 12656
40 Segmentation Targeting & Positioning-Defining Product Lines 25143
41 Role Of Technology In Marketing 19341
42 How To Create Snob Effect In Marketing? 12847
43 Health Insurance: A Push Or A Pull Product? 9924
44 A Strategic Perspective Of Kerala Tourism 24739
45 Opportunities In Online Marketing 8964
46 Challenges Of Digital Marketing 16611
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9418
48 Then & Now - A Coke Story 12476
49 What's This App - Whatsapp Success Story! 23637
50 Flying High: What Keeps Indigo Going 9301
51 Brand Activation: Bringing Spirit Of Brands To Life 14501
52 Indian Rural Market: The Next Big Thing 22443
53 Oreo – Milky’s Favourite Cookie Turns 100 9169
54 The Happy Birds: Success Story of Angry Birds 9931
55 Tata Motors JLR - The Success Story 12691
56 An Analysis On Lux Beauty Soap 37083
57 Latest Trend In Marketing Environment: Viral Marketing 8636
58 Impact Of The ZooZoo Commercials For Value Added Services 14436
59 What Can We Learn From Strategy Games 12605
60 The Reverse of Marketing=De-Marketing 15405
61 Is There A Better Way To Sell To Rural Market 11066
62 Why & How Marketers Target Kids 13373
63 Disruptive Innovation: Strategist’s Dilemma 9382
64 Entry Strategies For Automobile Companies In African Markets 12052
65 Park Avenue I.Q: New Name In The World Of Deodorants 14984
66 Flipkart.com - The Success Saga 19929
67 Pester Power: The Influential Kids 10369
68 Destination Branding- How does it Work 11747
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12822
70 Dirty Marketing- Fighting brands unethically 9557
71 Hero Honda Rebranding to Hero MotoCorp 12041
72 Standardize or Localize- A better way to lead markets 10443
73 Critical Success Factors for Devising Strategies for Airline Players 17260
74 Mom and Pop Stores Score Over Giant Supermarkets 9535
75 Regional Aspiration Marketing- A Step Further 9141
76 Value and benefit- The customer perspective 12715
77 Merchandising- The Brand Building Strategy 8571
78 The ill-effects of Globalization 8941
79 Brand Ferrari - The Dream Machine 11348
80 Retail Industry : Boon or Bane ? 11300
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18941
82 Premium Brands- Prestige, Value and Quality 17202
83 JustDial: The Information and Business Listings Directory 21298
84 Corporate branding vs Product branding 11989
85 Sales vs Marketing - Do They complement or compete ? 27018
86 Is Advertising an art of Lying ? 14315
87 Glocalization-The McD and KFC Way ? 10654
88 Breakthrough Products: Entering a New World 23318
89 4 P's of Management 52956
90 Walt Disney: A Magical Brand 14246
91 Evaluating Advertisement Campaigns: Analyzing Customers 8889
92 Brand Manchester United : A Theatre of Dreams 8796
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10733
94 10 Reasons Why Airline Industry is Unique ? 46895
95 Role of Brand Ambassadors in Recession 8764
96 Reverse Pricing - Getting it Right ! 9708
97 Copyright & Trademark violations: Rural Marketing Success ? 13179
98 Premium Niche Marketing: Small World and Big Business 13092
99 Surrogate Advertising: Softly promoting hard products 8838
100 TATA Nano : Khushiyon Ki Chaabi 12221
 
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