Jet Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 13800
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SWOT Analysis of Jet Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jet Airways

Parent Company Tailwinds Limited

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

The Joy of Flying

USP

Jet Airways is a premium airline in India offering High Class services


Jet Airways STP

Segment

Air travellers preferring comfort over economy

Target Group

Corporate, Upper Middle Class

Positioning

Jet Airways is a premium airline based out of India serving domestic and international sectors


Jet Airways SWOT Analysis

Strengths

1. Jet Airways has created a good image among the Indian fliers
2. Jet Airways is a trusted airline by the corporates

3. One of the biggest Indian airline companies with over 13,000 employees

4. Operations in over 60+ Indian cities and over 400 daily flights

5. Jet Airways is a top of the mind brand due to excellent operations and marketing

6. It also has international destinations in nearly 20 countries 

7. Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc

Weaknesses

1. Competition from the LCCs and other competitors means market share growth is tough for Jet Airways

2. Presence of other airlines on international routes making it difficult to have significant market share

Opportunities

1. Jet Airways is strongly positioned in the International routes
2. Has presence in every segment

3. Increasing number of people opting to travel by airlines

Threats

1. LCCs eatiing up the marketshare of Jet Airways
2. Rising Fuel Costs and Labour Costs

3. Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations

Competition

Competitors

1. Vistara

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

6. Singapore Airlines

7. Emirates


The table above concludes the Jet Airways SWOT analysis along with its marketing strategy and brand parameters.

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