Jet Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 11050
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SWOT Analysis of Jet Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jet Airways

Parent Company Tailwinds Limited

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

The Joy of Flying

USP

Premium Airline, High Class

STP

STP

Segment

Passengers preferring comfort

Target Group

Corporate, Upper Middle Class

Positioning

Premium

SWOT Analysis

SWOT Analysis

Strengths

1. Has created a good image among the Indian fliers
2. Trusted Airline by the Corporates

3. One of the biggest Indian airline companies with over 13,000 employees

4. Operations in over 75 Indian cities and over 400 daily flights

5. Top of the mind brand due to excellent operations and marketing

6. It also has international destinations in nearly 20 countries 

Weaknesses

1. Competition from the LCCs and other competitors means market share growth is tough

2. Presence of other airlines on international routes making it difficult to have significant market share

Opportunities

1. Strongly positioned in the International routes
2. Has presence in every segment

3. Increasing number of people opting to travel by airlines

Threats

1. LCCs eatiing up the marketshare
2. Rising Fuel Costs and Labour Costs

3. Unfavorable Govt policies and aviation regulations

Competition

Competitors

1.Kingfisher
2.Air India



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