Sustainability measu...

Sustainability Measures and Financial Performance of Firms

Sustainability measures and investments undertaken to that effect have become increasingly frequent in the corporate sector in the past decade more th...
With advent of techn...

Cost Benefit Analysis of E-Learning in Organizations

With advent of technology, e-learning has rapidly grown from being just another term or concept into a hard reality in many organizations in various f...
Brand Loyalty is a c...

Brand Loyalty - Living the Brand

Brand Loyalty is a concept which has both attitudinal and behavioural components. Marketers are very concerned about brand loyalty. It is not simply a...
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