In today’s competi...

Rise of Social Media in Marketing

In today’s competitive environment, every brand/business wants to keep socially well connected and engaged so that the potential to sell products wi...
Quality Management, ...

SQC, TQM, Lean, Six Sigma -What's Next?

Quality Management, as we know, has witnessed phases of its evolution over decades. Originating with Mass Production in Ford in 1920s followed by Walt...
Not so long ago, MIN...

MINI Not Normal Campaign

Not so long ago, MINI asked itself two important questions; Who Are Our Customers? And What Are We To Them? The answer lies in the high degree of c...
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