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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11112
2 Growing Business through Customer Funnels 4671
3 Business Strategy in a Digital Age 8199
4 Live Video Marketing- Influencing Customers Real-time 7000
5 Marketing Insights for Software Startups 7124
6 Difference between Customer and Consumer 10444
7 Business Strategy of Uber in Europe & its Way Ahead 19454
8 Fogg Deodorants- Capturing the Market 31477
9 E-commerce - Threat to Traditional Retail? 10049
10 Experience Gifting - A Boom in Gifting Industry 11350
11 Pester Power: Influence of Children in Purchase decision 9408
12 Marketing Through Mascot – Building Brand Identity 10690
13 Reebok’s Rebranding – A Comprehensive Analysis 18186
14 Hindustan Motors Ambassador - The End of an Era 12160
15 Click And Brick Of Bharat Matrimony 9833
16 Marketing 3.0 – Values Driven Marketing 12249
17 DRIP -The Marketing Communication Model 40481
18 How Titan Watches is Still a Market Leader-Brand Identity! 9841
19 Social Media Marketing - A Double Edge Sword 9818
20 Repackaging And Repositioning - Gaining Competitive Advantage 13439
21 Senior Citizens as Target Group 9568
22 Cause Related Marketing: Giving More Than Just Spare Change? 9657
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15581
24 Let’s Get Packing - Importance of Packaging 10147
25 Thums Up - A Thundering Success 11405
26 Rural Marketing: Challenges Opportunities and Beyond 20168
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20688
28 Creative Marketing Communication: Interactive Advertising Campaigns 9114
29 What is Shockvertising? 23625
30 Marketing Through Sports: The Evolution and Future 27450
31 Village Laundry Service, A Story Of The Start Up 9781
32 Being Flawsome - Ensuring Brand Loyalty 13399
33 Chanakya Niti And Marketing Strategies 18307
34 Royal Enfield Bullet - Felt The Thump! 9434
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20141
36 Subliminal Marketing - What You See You May Not See! 13147
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13808
38 Customer Is King – Make The King Happy 22223
39 Marketing Strategies & Innovations In The Services Sector 12654
40 Segmentation Targeting & Positioning-Defining Product Lines 25140
41 Role Of Technology In Marketing 19338
42 How To Create Snob Effect In Marketing? 12841
43 Health Insurance: A Push Or A Pull Product? 9923
44 A Strategic Perspective Of Kerala Tourism 24737
45 Opportunities In Online Marketing 8962
46 Challenges Of Digital Marketing 16609
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9417
48 Then & Now - A Coke Story 12475
49 What's This App - Whatsapp Success Story! 23636
50 Flying High: What Keeps Indigo Going 9300
51 Brand Activation: Bringing Spirit Of Brands To Life 14497
52 Indian Rural Market: The Next Big Thing 22442
53 Oreo – Milky’s Favourite Cookie Turns 100 9166
54 The Happy Birds: Success Story of Angry Birds 9927
55 Tata Motors JLR - The Success Story 12688
56 An Analysis On Lux Beauty Soap 37073
57 Latest Trend In Marketing Environment: Viral Marketing 8634
58 Impact Of The ZooZoo Commercials For Value Added Services 14434
59 What Can We Learn From Strategy Games 12602
60 The Reverse of Marketing=De-Marketing 15398
61 Is There A Better Way To Sell To Rural Market 11065
62 Why & How Marketers Target Kids 13368
63 Disruptive Innovation: Strategist’s Dilemma 9380
64 Entry Strategies For Automobile Companies In African Markets 12051
65 Park Avenue I.Q: New Name In The World Of Deodorants 14983
66 Flipkart.com - The Success Saga 19924
67 Pester Power: The Influential Kids 10365
68 Destination Branding- How does it Work 11745
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12819
70 Dirty Marketing- Fighting brands unethically 9551
71 Hero Honda Rebranding to Hero MotoCorp 12039
72 Standardize or Localize- A better way to lead markets 10441
73 Critical Success Factors for Devising Strategies for Airline Players 17255
74 Mom and Pop Stores Score Over Giant Supermarkets 9534
75 Regional Aspiration Marketing- A Step Further 9139
76 Value and benefit- The customer perspective 12713
77 Merchandising- The Brand Building Strategy 8569
78 The ill-effects of Globalization 8936
79 Brand Ferrari - The Dream Machine 11343
80 Retail Industry : Boon or Bane ? 11298
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18939
82 Premium Brands- Prestige, Value and Quality 17201
83 JustDial: The Information and Business Listings Directory 21296
84 Corporate branding vs Product branding 11987
85 Sales vs Marketing - Do They complement or compete ? 27016
86 Is Advertising an art of Lying ? 14312
87 Glocalization-The McD and KFC Way ? 10651
88 Breakthrough Products: Entering a New World 23316
89 4 P's of Management 52946
90 Walt Disney: A Magical Brand 14240
91 Evaluating Advertisement Campaigns: Analyzing Customers 8887
92 Brand Manchester United : A Theatre of Dreams 8795
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10730
94 10 Reasons Why Airline Industry is Unique ? 46894
95 Role of Brand Ambassadors in Recession 8760
96 Reverse Pricing - Getting it Right ! 9707
97 Copyright & Trademark violations: Rural Marketing Success ? 13177
98 Premium Niche Marketing: Small World and Big Business 13091
99 Surrogate Advertising: Softly promoting hard products 8836
100 TATA Nano : Khushiyon Ki Chaabi 12218
 
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