Air India Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 4334

SWOT Analysis of Air India Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air India Express

Parent Company

Air India Charters Ltd.


International Gulf and SE Asia



Tagline/ Slogan

Simply Priceless


Cheapest Airfares



Low Cost Carrier

Target Group

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims


Low cost no Frills



1. Cheapest tickets
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment
6. Profitable wing of Air India


1. Needs polishing of Cabin Crew
2. Interference from Govt.


1. With well groomed cabin crew, this airline can deliver best services for the price.


1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.



1. Air Asia
2. Air Arabia
3. Emirates
4. Gulf Air
5. Malaysian Airlines

This analysis has been contributed by Rahul More.

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