Air India Express SWOT Analysis, USP & Competitors

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SWOT Analysis of Air India Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air India Express

Parent Company

Air India Charters Ltd.

Category

International Gulf and SE Asia

Sector

Airlines

Tagline/ Slogan

Simply Priceless

USP

Cheapest Airfares

STP

Segment

Low Cost Carrier

Target Group

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims

Positioning

Low cost no Frills

SWOT

Strengths

1. Cheapest tickets
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment
6. Profitable wing of Air India

Weaknesses

1. Needs polishing of Cabin Crew
2. Interference from Govt.

Opportunities

1. With well groomed cabin crew, this airline can deliver best services for the price.

Threats

1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.

Competition

Competitors

1. Air Asia
2. Air Arabia
3. Emirates
4. Gulf Air
5. Malaysian Airlines


This analysis has been contributed by Rahul More.

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