Air India Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 4530
Advertisements

SWOT Analysis of Air India Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air India Express

Parent Company

Air India Charters Ltd.

Category

International Gulf and SE Asia

Sector

Airlines

Tagline/ Slogan

Simply Priceless

USP

Cheapest Airfares

Air India Express STP

Segment

Low Cost Carrier

Target Group

Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims

Positioning

Low cost no Frills

Air India Express SWOT

Strengths

1. Cheapest tickets of Air India Express
2. Pre-set snacks on board at no additional cost
3. Operations from many airports
4. Crew with knowledge of local languages
5. In-flight entertainment provided by Air India Express
6. Profitable wing of Air India

Weaknesses

1. Needs polishing of cabin crew
2. Interference from Govt.

Opportunities

1. With well groomed cabin crew, this airline can deliver best services for the price

2. Air India Express can increase destinations

Threats

1. Profitable routes have been taken away and given to other private airlines.
2. Negative Govt interference has discouraged the employees and affected the profit.
3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.

Competition

Competitors

1. Jet Airways

2. Indigo Airlines

3. Emirates

4. Singapore Airlines


This analysis has been contributed by Rahul More.

You can also contribute a new brand to the BrandGuide section by clicking here

The table above concludes the Air India Express SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Air India Express. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: