Air India Express SWOT Analysis, USP & Competitors
Posted in Airlines, Total Reads: 4111
SWOT Analysis of Air India Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Air India Express
Air India Charters Ltd.
International Gulf and SE Asia
Low Cost Carrier
Indians (especially from South India) working in Gulf countries and SE Asian countries , mainly labourers . HAJ pilgrims
Low cost no Frills
1. Cheapest tickets 2. Pre-set snacks on board at no additional cost 3. Operations from many airports 4. Crew with knowledge of local languages 5. In-flight entertainment 6. Profitable wing of Air India
1. Needs polishing of Cabin Crew 2. Interference from Govt.
1. With well groomed cabin crew, this airline can deliver best services for the price.
1. Profitable routes have been taken away and given to other private airlines. 2. Negative Govt interference has discouraged the employees and affected the profit. 3. With more LCC flying on the Gulf/ SE Asian routes, the competition has become severe.
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