Etihad Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 10561
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SWOT Analysis of Etihad Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Etihad Airways

Parent Company

Government of Abu Dhabi

Category

International

Sector

Airlines

Tagline/ Slogan

From Abu Dhabi to the World

USP

Premium Airline, Upper Middle Class, Middle Class

STP

Segment

Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class

Positioning

Premium

SWOT

Strengths

1. Strong Backing of Abu Dhabi Govt
2. Advantage of Being Present in Oil Rich Emirate

3. The airlines has over 5,000 flights per week

4. Over 55 countries are covered extensively across the world

5. Good branding and visibility, and it has actively sponsored many events

Weaknesses

1. Relying Heavily on International Onward Moving Traffic

2. Market share growth is restricted due to intense competition level

Opportunities

1. Brand New Fleet. Leverage this and also improve the customer confidence in the airline

2. More global destinations

3. Tie-ups with airports to give premium facilities to passengers

Threats

1. Increasing Competition in Middle East market

2. Increasing costs of fuels

3. Changing Govt policies and international aviation rules and regulations

Competition

Competitors

1.Emirates

2.Air India

3.Jet Airways

4.Qatar Airways



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