Ryan Air SWOT Analysis, USP & Competitors

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SWOT Analysis of Ryan Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ryan Air

Parent Company

Christopher Ryan / Liam Lonergan / Tony Ryan

Category

International

Sector

Airlines

Tagline/ Slogan

Fly cheaper; The low fares airline

USP

Lowest Price

STP

Segment

Budget airlines

Target Group

Middle Class and Lower Middle Class

Positioning

Low Cost No Frills

SWOT

Strengths

1. Well Established / Strong Foothold in European Market in LCC Segment

2. Strong player in the UK market

3. Has over 160 destinations and high flight frequency

4. Caters to over 75 million passengers

5. Over 300 aircraft makes it one of the largest airline carriers

Weaknesses

1. Alleged strained employee relations affect image
2. Limited international penetration and low global presence

Opportunities

1. Brand New Fleet can be used to tap newer markets 
2. Has been in the business for a long time and has got the customer confidence

3. Increase routes and also international destinations

Threats

1. Cost of managing employees increasing along with fuel price
2. Changing policies and regulations by Govts
3. Increasing Competition in LCC segment in European Market

Competition

Competitors

1.Aer Lingus 
2.EasyJet 
3.IAG


The table above concludes the Ryan Air SWOT analysis along with its marketing and brand parameters.

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