Fiat SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 9700
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SWOT Analysis of Fiat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat

Parent Company

Fiat Group

Category

Hatchback, Sedan

Sector

Automobiles

Tagline/ Slogan

Simply More; Driven by passion. FIAT

USP

Elegant, Unique Design and affordable global luxury brand

STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

An automobile company which gives you the passion of driving

Product Portfolio

Brands

1. Fiat Linea 2. Fiat Palio Stile

3. Fiat Punto

SWOT Analysis

Strengths

1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia.
2. Has over 130,000 employees globally and has production capacity of over 2 million cars a year
3. Fiat was the world's ninth largest carmaker and the largest in Italy
4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors.
5.Fiat has various brands associated with it like Ferrari, Masserati, Alpha Romeo

Weaknesses

2.Lacks advertising, branding and marketing of other major players
3.Dependence on TATA for service and repairs

Opportunities

1.Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc
5. Groundbreaking innovations challenge existing excellence in production

Competition

Competitors

1.Honda

2.Toyota

3.Nissan Motors

4.Hyundai Motors

5.Chevrolet

6.Mitsubishi

7.Maruti Udyog

8.Tata Motors

9. Skoda

10. Toyota

11. Volkswagen

12. Ford



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