Fiat SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 11086
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SWOT Analysis of Fiat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat

Parent Company

Fiat Chrysler Automobiles

Category

Hatchback, Sedan

Sector

Automobiles

Tagline/ Slogan

Simply More; Driven by passion. FIAT

USP

Fiat offers elegant, unique design and affordable global luxury brand of cars

Fiat STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Fiat is an automobile company which gives you the passion of driving

Product Portfolio

Brands

1. Fiat Linea

2. Fiat Palio Stile

3. Fiat Punto

4. Fiat Avventura

Fiat SWOT Analysis

Strengths

1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia.
2. It has over 130,000 employees globally and has production capacity of over 2 million cars a year
3. Fiat was the world's ninth largest carmaker and the largest in Italy
4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors.
5. Fiat has various brands associated with it like Ferrari, Masserati, Alpha Romeo

6. The brand has good advertising and marketing through print media, TV, online ads etc 

7. The company manufactures close to 1.5 million car units every year

Weaknesses

1. Limited market share as compared to other big car brands

2. Fiat has not been able to become a leading car player in emerging economies

Opportunities

1. FIAT can focus on developing hybrid cars and fuel efficient cars for the future
2. Tapping emerging markets across the world and building a global brand
3. Fast growing automobile market can be an opportunity

4. More advertising and focus on services can help Fiat tap newer geographies

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices can lead to reduction in car sales
3. Intense competition from global automobile brands can reduce FIAT's market share
4. Substitute modes of public transport like buses, metro trains etc
5. Groundbreaking innovations challenge existing excellence in production

Competition

Competitors

1.Honda Motors

2.Ford Motor Company

3.Toyota Motor Corporation

4.Chevrolet

5.Nissan Motors

6.Mitsubishi Motors

7.Maruti Suzuki

8.Tata Motors

9. Skoda Auto

10. Volkswagen

12. Hyundai Motors


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