Hero Moto Corp SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Moto Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hero Moto Corp (Hero Honda)

Parent Company

Hero Group


Motorcycles, Scooters



Tagline/ Slogan

Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)


Wide product variety, excellent brand equity & high customer loyalty



Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class


Every person has a hero and a winner within one’s self

Product Portfolio


1. CBZ                                        2. Karizma

3. Passion                                 4. Pleasure

5. Splendor                               6. Impulse

SWOT Analysis


1. Huge brand equity and one of the biggest players in the two wheelers Indian market
2. Excellent R&D, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent rebranding from Hero Honda to Hero Moto Corp


1. Absence in the premium  bike segment
2.High imports for its spare parts i.e. over 30% imports
3. Most of the products have similar features and low on design and innovation


1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets


1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales



1. Yamaha

2. Bajaj Auto Limited



5. Harley Davidson

6. Royal Enfield

7. Ducati Superbike

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