Hero Moto Corp SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Moto Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hero Moto Corp (Hero Honda)

Parent Company

Hero Group

Category

Motorcycles, Scooters

Sector

Two-Wheelers

Tagline/ Slogan

Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)

USP

Wide product variety, excellent brand equity & high customer loyalty

STP

Segment

Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class

Positioning

Every person has a hero and a winner within one’s self

Product Portfolio

Brands

1. CBZ                                        2. Karizma

3. Passion                                 4. Pleasure

5. Splendor                               6. Impulse

SWOT Analysis

Strengths

1. Huge brand equity and one of the biggest players in the two wheelers Indian market
2. Excellent R&D, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent rebranding from Hero Honda to Hero Moto Corp

Weaknesses

1. Absence in the premium  bike segment
2.High imports for its spare parts i.e. over 30% imports
3. Most of the products have similar features and low on design and innovation

Opportunities

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

Threats

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Competition

Competitors

1. Yamaha

2. Bajaj Auto Limited

3.TVS

4.Suzuki

5. Harley Davidson

6. Royal Enfield

7. Ducati Superbike



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