Hero MotoCorp is one of the leading brands in the automobiles sector. Hero MotoCorp SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hero MotoCorp:
Quick Glance:
Above are the strengths in the SWOT Analysis of Hero MotoCorp. The strengths of Hero MotoCorp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Hero MotoCorp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Hero MotoCorp SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Hero MotoCorp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hero MotoCorp SWOT analysis.
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About Hero MotoCorp
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Hero MotoCorp Overview | |
---|---|
Parent Company |
Hero Group |
Category |
Motorcycles, Scooters |
Sector | |
Tagline/ Slogan |
Hum mei hai Hero; Desh ki Dhadkan (HeroHonda) |
USP |
Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty |
Hero MotoCorp STP | |
Segmentation |
Young boys looking for fast sporty bikes for Indian roads |
Target Market |
Young boys in the age 18-30 middle class |
Positioning |
Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self |
Hero MotoCorp Product Portfolio | |
Brands |
1. CBZ 2. Karizma 3. Passion 4. Pleasure 5. Splendor 6. Impulse The above mentioned brands are the prominent products under the Hero MotoCorp product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Hero MotoCorp. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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