Hero Moto Corp SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Moto Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hero Moto Corp (Hero Honda)

Parent Company

Hero Group

Category

Motorcycles, Scooters

Sector

Two-Wheelers

Tagline/ Slogan

Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)

USP

Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty

Hero Moto Corp STP

Segment

Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class

Positioning

Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self

Hero Moto Corp Product Portfolio

Brands

1. CBZ                                        2. Karizma

3. Passion                                 4. Pleasure

5. Splendor                               6. Impulse

Hero Moto Corp SWOT Analysis

Strengths

1. Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
2. Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent branding & marketing of Hero Moto Corp

5. More than 5000 people are employed with the organization

6. Sponsorship of many events related to sports & racing has made Hero Moto Corp a strong brand

7. The brand has received several awards & recognition for its work in the industry

8. Ad campaigns through TV, billboards, online media etc boost the brand image

Weaknesses

1. Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
2. Most of the products have similar features and low on design and innovation

Opportunities

1. Two-wheeler segment is one of the most growing industries
2. Export of Hero Moto Corp bikes is limited i.e. untapped international markets

3. Introduction of bikes in the premium segment

Threats

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices can affect business margins for Hero Moto Corp
3. Better public transport will affect two-wheeler sales

Competition

Competitors

1. Yamaha

2. Bajaj Auto Limited

3. TVS Motors

4. Suzuki Motors

5. Harley Davidson

6. Royal Enfield

7. Ducati Superbike


The table above concludes the Hero Moto Corp SWOT analysis along with its marketing strategy and brand parameters.

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