Honda SWOT Analysis

Published in Automobiles category by MBA Skool Team

Honda is one of the leading brands in the automobiles sector. Honda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Honda:

Honda Strengths

  1. Honda is one of the largest automobile manufacturer in the world selling cars in over a 100 countries
  2. Excellent branding, advertising and after sales servicing
  3. Honda has over 200,000 employees globally
  4. Production System that is refined over the years along with High and powerful research and development R&D
  5. High brand equity and brand loyalty amongst customers
  6. Honda Motors has a strong presence in motorsports like F1
  7. Eco-friendly Honda Prius enhanced the brand image
  8. The brand has excellent marketing and advertising campaigns across the world
  9. Honda has invested in building hybrid cars, robots, aircrafts, ATVs & more
  10. The brand has a strong online presence through its social media presence, online ads & digital marketing
  11. The company has more than 1 million sales in the USA every year
  12. The global production by Honda Motors is more than 5 million units

Above are the strengths in the SWOT Analysis of Honda. The strengths of Honda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Honda Weaknesses

  1. Intense competition in the automobile segment means limited market share growth
  2. Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry

These were the weaknesses in the Honda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Honda Opportunities

  1. Developing hybrid Honda cars and fuel efficient cars for the future
  2. Tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market can be used by Honda to increase their business

Above we covered the opportunities in Honda SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Honda Threats

  1. Government policies for the automobile sector across the world can hurt international business of Honda cars
  2. Ever increasing fuel prices can disrupt sales of cars
  3. Honda's business can be affected by intense competition from global automobile brands
  4. Substitute modes of public transport like buses, metro trains etc.

The threats in the SWOT Analysis of Honda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Honda SWOT analysis.

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About Honda

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Honda Overview
Parent Company

Honda Motor Company

Category

Sedans, Hatchbacks, SUV’s, Motorcycles

Sector

Automobiles

Tagline/ Slogan

The Power of dreams

USP

Honda offers designer, comfortable and luxury cars at affordable prices

Honda STP
Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Market

Young executives from the upper-middle income bracket

Positioning

Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind

Honda Product Portfolio
Brands

1. Honda Accord

2. Honda City

3. Honda Civic

4. Honda CRV

5. Honda Jazz

6. Honda CBR

The above mentioned brands are the prominent products under the Honda product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Honda. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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