Honda Motors SWOT Analysis, USP & Competitors

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SWOT Analysis of Honda Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Motors

Parent Company

Honda Motor Company

Category

Sedans, Hatchbacks, SUV’s, Motorcycles

Sector

Automobiles

Tagline/ Slogan

The Power of dreams

USP

Honda offers designer, comfortable and luxury cars at affordable prices

Honda STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind

Product Portfolio

Brands

1. Honda Accord                      2. Honda City

3. Honda Civic                          4. Honda CRV

5. Honda Jazz                           6. Honda CBR

Honda SWOT Analysis

Strengths

1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries
2. Excellent branding, advertising and after sales servicing
3. Honda has over 180,000 employees globally
4. Production System that is refined over the years along with High and powerful research and development R&D
5.High brand equity and brand loyalty amongst customers
6. Honda has a strong presence in motorsports like F1
7. Eco-friendly Honda Prius enhanced the brand image

8. The brand has excellent marketing and advertising campaigns across the world

Weaknesses

1. Intense competition in the automobile segment means limited market share growth
2. Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry

Opportunities

1. Developing hybrid Honda cars and fuel efficient cars for the future
2. Tapping emerging markets across the world and building a global brand
3. Fast growing automobile market can be used by Honda to increase their business

Threats

1. Government policies for the automobile sector across the world can hurt international business of Honda cars
2. Ever increasing fuel prices
3. Honda's business can be affected by intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Chevrolet

2.Toyota Motor Corporation

3.Nissan Motors

4.Hyundai Motors

5.Fiat

6.Mitsubishi Motors

7.Maruti Suzuki

8.Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company


The table above concludes the Honda Motors SWOT analysis along with its marketing strategy and brand parameters.

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