Honda Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 17730
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SWOT Analysis of Honda Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Motors

Parent Company

Honda Motor Company

Category

Sedans, Hatchbacks, SUV’s, Motorcycles

Sector

Automobiles

Tagline/ Slogan

The Power of dreams

USP

Design, comfort and luxury at affordable prices

STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind

Product Portfolio

Brands

1. Honda Accord                      2. Honda City

3. Honda Civic                          4. Honda CRV

5. Honda Jazz                           6. Honda CBR

SWOT Analysis

Strengths

1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries
2. Excellent branding, advertising and after sales servicing
3. Honda has over 180,000 employees globally
4. Production System that is refined over the years along with High and powerful research and development R&D
5.High brand equity and brand loyalty amongst customers
6. Strong presence in motorsports like F1
7. Eco-friendly Honda Prius enhanced the brand image

Weaknesses

1. Cost structure of Honda is high as compare to other automobile manufacturers
2.Caters to only the upper middle segment which limits the customer base
3.Honda has to recall a few of their models for corrective measures which caused a lot of hue and cry

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Chevrolet

2.Toyota

3.Nissan Motors

4.Hyundai Motors

5.Fiat

6.Mitsubishi

7.Maruti Udyog

8.Tata Motors

9. Skoda

10. Toyota

11. Volkswagen

12. Ford



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