Toyota Motor Corporation SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 20250
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SWOT Analysis of Toyota Motor Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Motor Corporation

Parent Company

Toyota Motor Company

Category

Hatchback, Sedan, SUV

Sector

Automobiles

Tagline/ Slogan

Moving forward; Get the feeling

USP

Wide range of cars, wide service and distribution network, international presence

STP

Segment

SUV, Sedan, Hatchback, Hybrid Segment

Target Group

Young executives, businessmen, urban families

Positioning

Positioned as a car manufacturer which provides power, performance along with reliability

Product Portfolio

Brands

1. Toyota Prius                                         2. Toyota Fortuner

3. Toyota Innova                                      4. Toyota Camry

5. Toyota Corolla Altis                              6. Toyota Etios

7. Toyota Land Cruiser Prado

SWOT Analysis

Strengths

1. Wide range of car variants to offer

2. One of the oldest and reputed car manufacturers which brings high brand awareness
3. Over 310,000 employees

4. A pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing

5. Highly diversified product portfolio

6. World class R&D and Engineering capabilities

7. High brand awareness and market presence in the international market
8. Popular in motorsport and sponsoring events

Weaknesses

1. Immense competition from world class competitors

2. Lesser grip in European market as compared to other car manufacturers

Opportunities

1. Expanding Automobile market and opportunities for launching new products

2. Concentrated efforts in hybrid segment can help Toyota become a market leader

3. Augmenting worldwide distribution and servicing network to increase market penetration

Threats

1. Intense competition in the market leading to saturation

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

4. Car manufacturers catering to high ended customers

Competition

Competitors

1. Hyundai Motors

2. Ford

3. Honda

4. TATA

5. Audi

6. BMW

7. Tata Motors

8. Chevrolet



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