Toyota Motor Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Toyota Motor Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Motor Corporation

Parent Company

Toyota Motor Company

Category

Hatchback, Sedan, SUV

Sector

Automobiles

Tagline/ Slogan

Moving forward; Get the feeling

USP

Toyota has a wide range of cars, wide service and distribution network, international presence

Toyota STP

Segment

SUV, Sedan, Hatchback, Hybrid Segment

Target Group

Young executives, businessmen, urban families

Positioning

Toyota is positioned as a car manufacturer which provides power, performance along with reliability

Product Portfolio

Brands

1. Toyota Prius                                  2. Toyota Fortuner

3. Toyota Innova                               4. Toyota Camry

5. Toyota Corolla Altis                      6. Toyota Etios

7. Toyota Land Cruiser Prado

Toyota SWOT Analysis

Strengths

1. Toyota has a wide range of car variants to offer

2. One of the oldest and reputed car manufacturers which brings high brand awareness
3. Over 310,000 employees are a part of Toyota's workforce

4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing

5. Highly diversified product portfolio

6. World class R&D and Engineering capabilities of Toyota

7. High brand awareness and market presence in the international market
8. Popular in motorsport and sponsoring events

9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media etc

Weaknesses

1. Immense competition from other automobile competitors means limited market share growth of Toyota

2. High brand switching due to many options for customers

Opportunities

1. Expanding automobile market and opportunities for launching new products for Toyota

2. Concentrated efforts in hybrid segment can help Toyota become a market leader

3. Augmenting worldwide distribution and servicing network to increase market penetration

4. The company can leverage sale of hybrid carsfo

Threats

1. Intense competition in the market leading to saturation

2. Competition offering innovative features at lower price car reduce Toyota's market share
3. New entrants in the same segment with better features and lower price

4. Car manufacturers catering to high ended customers

5. Being a global brand, its business is affected by recession and economic instability

Competition

Competitors

1.Honda Motors

2.Ford Motor Company

3.Nissan Motors

4.Chevrolet

5.Fiat

6.Mitsubishi Motors

7.Maruti Suzuki

8.Tata Motors

9. Skoda Auto

10. Volkswagen

12. Hyundai Motors


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