Dodge SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4529

SWOT Analysis of Dodge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Chrysler Group


SUVs & Sports/Muscle Cars



Tagline/ Slogan

Never neutral; An American revolution; Grab life by the horns; Grab life


High Horsepower & high torque



Premium SUVs & Sports/Muscle cars

Target Group

People who like true American SUVs & Muscle cars


True American SUV for the rugged men

SWOT Analysis


1. Technological support from the parent company (Fiat)
2. Strong brand equity globally except for Europe

3. Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique

4. Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe

5. The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico

6. It has brands like Avenger, Caliber, Challenger, Charger, Dart, Durango, Journey and Grand Caravan


1. The brand has declining brand popularity and brand recall due to less advertising

2. Limited acceptance in markets other than the American & Gulf countries


1. Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well
2. Look for newer markets like the Asian markets but with smaller engines

3. Innovation in terms of technology: esp for more fuel efficient cars


1. Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis
2. Unwillingness of people to buy a vehicle which lacks fuel efficiency

3. The increasing acceptance of Japanese & Korean cars esp in American market



1. Ford
2. Chevrolet

3. Honda

4. BMW


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: