SWOT Analysis of Chrysler with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit
Premium Luxury & Comfort
People seeking cars
Urban upper middle class
True American powerful cars with luxury & comfort
1. High Fleet Sales way above industry average. In US, over 1 million sales per annum 2. Strong brand recall in North American markets 3. Reputation for V-8 Hemi engines 4. Domination in minivan market
5. Strong customer focus and a strong employee base of over 50,000
1. Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler 2.Management problems have been a concern 3. Limited market share owing to increasing competition
1.Change in the management for better 2.It may also assist it for selling its cars in new geographical markets 3.Increasing demand for green vehicles where Chrysler has presence
1.Decreasing confidence of dealers & other associates in the Company 2.Strong reliance on the North American market
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