Chrysler SWOT Analysis, USP & Competitors

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SWOT Analysis of Chrysler with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chrysler

Parent Company

Fiat

Category

Luxury cars

Sector

Automobiles

Tagline/ Slogan

Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit

USP

Premium Luxury & Comfort

STP

Segment

People seeking cars

Target Group

Urban upper middle class

Positioning

True American powerful cars with luxury & comfort

SWOT Analysis

Strengths

1. High Fleet Sales way above industry average. In US, over 1 million sales per annum
2. Strong brand recall in North American markets
3. Reputation for V-8 Hemi engines
4. Domination in minivan market

5. Strong customer focus and a strong employee base of over 50,000

Weaknesses

1. Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler
2.Management problems have been a concern
3. Limited market share owing to increasing competition

Opportunities

1.Change in the management for better
2.It may also assist it for selling its cars in new geographical markets
3.Increasing demand for green vehicles where Chrysler has presence

Threats

1.Decreasing confidence of dealers & other associates in the Company
2.Strong reliance on the North American market

Competition

Competitors

1.Honda

2.Toyota

3.Nissan Motors

4.Hyundai Motors

5.Chevrolet

6.Mitsubishi

7. Toyota

8. Volkswagen

9. Ford


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