Standard Bank of South Africa SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 407

SWOT Analysis of Standard Bank of South Africa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Bank of South Africa

Parent Company

Standard Bank of South Africa Limited




Banking & Financial Services

Tagline/ Slogan

Moving Forward


One of the largest banks in South Africa offering diversified financial products and services



Individuals, High Net Worth (HNI) Individuals and large firms looking for financial services

Target Group

Individuals and large firms interested in financial products


A financial service provide offering diversified services under retail banking, corporate banking, private banking and insurance services

SWOT Analysis


1. One of the largest financial services groups in South Africa
2. Has international presence in few countries like UK, Russia, Turkey, etc.
3. Offers wide range of financial products from retail banking, investment services internet banking, corporate banking to insurance services
4. Strategic alliance with Industrial and Commercial Bank of China (ICBC) can be leveraged

5. Nearly 50,000 people are employed with the bank

6. Products & services include Commercial banking, Investment banking, Investment management


1. Major players operating in South Africa offering same kinds of products
2. Being a leading player, always in the public eye for any decision it takes, which can backfire at times


1. Can expand to other countries where the financial sector is not developed
2. Can form strategic alliance with big financial firms or acquire other smaller financial firms

3. Expansion of services to people across communities and incomes


1. Instable and uncertain political as well as economic outlook of South Africa
2. Fluctuations in regulatory policies will hamper the banking operations



1. Wesbank
2. FirstRand Bank
3. Nedbank

4. Citibank

5. Barclays


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