Western Union SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1679

SWOT Analysis of Western Union with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Western Union

Parent Company

Western Union Company


Financial Institutions


Financial Services

Tagline/ Slogan

The fastest way to send money – worldwide


One of the largest financial services company specializing in global money transfer



Individuals, HNI’s, large firms and anyone looking for money transfer

Target Group

Individuals and large firms


A firm with strong roots in past & rich experience in what it does – money transfer

SWOT Analysis


1. Presence in over 200 countries & around 150 years of experience
2. Offers unique products more specifically across a single domain
3. P/E ratio of WU is higher compared to the industry average ie stock overvalued

4. The company has over 7000 people worldwide

5. One of the global leaders in Wire transfers and Money orders

6. Strong advertising and marketing has made the brand high on recall

7. The brand has actively sponsored events and sports team; and also supported military


1. High dependence on technology means huge investments
2. Profit margin decline has been a concern


1. Can form strategic alliance with money providers to benefit each other
2. Can diversify to other domains by providing Banking and insurance services
3. Can develop cash less economies


1. Global downturn affects its workings
2. Uncertainty about the economic outlook & changes in the Govt. regulations
3.Introduction of substitute products



1. Currency Solutions
2. TOR Fx
3. Moneycorp

4. UK Forex

5. Travelex

6. Halo


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