PayPal SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8717

SWOT Analysis of PayPal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Online payment Company, Ecommerce Finance


Banking and Financial Services

Tagline/ Slogan

The safer way to pay online


Largest market Share



Online Payment processing

Target Group

Online consumers looking for financial solutions


Ecommerce and financial solutions

SWOT Analysis


1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.


1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India


1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets


1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats



1.  Google Checkout
2. Moneybookers
3. Wirecard

The table above concludes the PayPal SWOT analysis along with its marketing strategy and brand parameters.


Browse marketing analysis of more brands and companies similar to PayPal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: