PayPal SWOT Analysis
PayPal is one of the leading brands in the banking & financial services sector. PayPal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of PayPal:
Quick Glance:
PayPal Strengths
- Highly secured online Infrastructure
- Available in 24 currencies worldwide
- Spread over 190 markets all over the world
- More than 153 million online accounts
- PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.
Above are the strengths in the SWOT Analysis of PayPal. The strengths of PayPal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
PayPal Weaknesses
- High exposure to risk and frauds
- Paypal has faced controversies regarding payment transactions
- Not to popular in emerging economies where people are conservative for online payments
- Local restrictions in countries like China, Japan, Taiwan, Brazil, India
These were the weaknesses in the PayPal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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PayPal Opportunities
- Cashless economies
- Digital currency
- Upcoming ecommerce markets
Above we covered the opportunities in PayPal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
PayPal Threats
- Stringent economic policies world over
- Highlycompetitive environment
- Hacking and fraud threats
The threats in the SWOT Analysis of PayPal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the PayPal SWOT analysis.
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About PayPal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| PayPal Overview | |
|---|---|
| Parent Company |
eBay |
| Category |
Online payment Company, Ecommerce Finance |
| Sector | |
| Tagline/ Slogan |
The safer way to pay online |
| USP |
Largest market Share |
| PayPal STP | |
| Segmentation |
Online Payment processing |
| Target Market |
Online consumers looking for financial solutions |
| Positioning |
Ecommerce and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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