BlackRock SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2196

SWOT Analysis of BlackRock with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BlackRock Inc


Investment Services


Banking and Financial Services

Tagline/ Slogan

Investing for a new world


World’s largest asset manager



Institutions and individuals looking to manage their money

Target Group

Institutions  and Rich individual Investors


An institution which takes care of money management.

SWOT Analysis


1. Strong brand name and one of the world’s largest asset manager
2. Diversified portfolios and services
3. Expanding business across the globe
4. Strong credit rating

5.Significant giants after merger with Barclays Global Investors
6. BlackRock serves clients in 60 countries, maintaining a major presence in North America, Europe, Asia-Pacific, and the Middle East


1. Can be impacted by legal and regulatory changes in US and international level.
2. High attrition rate in the industry


1. Emerging scope in Europe, Middle East and Africa
2.Increase in short sells in America real estate industry
3. Growth prospects and merger opportunities


1. Intensifying competition
2.Volatile market
3.Consolidation in financial industry



1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. Raymond James Financial


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