BlackRock SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3054
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SWOT Analysis of BlackRock with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BlackRock

Parent Company

BlackRock Inc

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Investing for a new world

USP

World’s largest asset manager

STP

Segment

Institutions and individuals looking to manage their money

Target Group

Institutions  and Rich individual Investors

Positioning

An institution which takes care of money management.

SWOT Analysis

Strengths

1. Strong brand name and one of the world’s largest asset manager
2. Diversified portfolios and services
3. Expanding business across the globe
4. Strong credit rating

5.Significant giants after merger with Barclays Global Investors
6. BlackRock serves clients in 60 countries, maintaining a major presence in North America, Europe, Asia-Pacific, and the Middle East

Weaknesses

1. Can be impacted by legal and regulatory changes in US and international level.
2. High attrition rate in the industry

Opportunities

1. Emerging scope in Europe, Middle East and Africa
2.Increase in short sells in America real estate industry
3. Growth prospects and merger opportunities

Threats

1. Intensifying competition
2.Volatile market
3.Consolidation in financial industry

Competition

Competitors

1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. Raymond James Financial


The table above concludes the BlackRock SWOT analysis along with its marketing and brand parameters.

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