U.S. Bancorp SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2781

SWOT Analysis of U.S. Bancorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

U.S. Bancorp

Parent Company

U.S. Bancorp




Financial services

Tagline/ Slogan

All of us serving you


Bank offering varied services  at a level which no other bank can offer



Institutions and individual clients

Target Group

Small, medium, commercial, government, corporate clients  and individuals in need of financial assistance


Bank having stability and expertise to provide all the company’s financial needs

SWOT Analysis


1.One of the top five commercial bank in US with over 3,000 branches and 5000 ATMs
2. Ranked top in customer satisfaction serving over 15 million customers through 60,000+ employees
3. Performance ratios like return on assets (ROA), return on average common equity and efficiency are among the best in the industry
4. Ranked #1 in Overall Online Customer Experience in  Credit Card Prospects  in US from Keynote Competitive Research


1. Limited global presence as compared to the leading global banks
2.In terms of branches, the bank lags behind Big 4 US Banks (BOA, Citi, JPMC & Wells Fargo)
3.Weaker presence in debit card services


1. High opportunity to expand its presence in North American markets like Canada and Mexico
2.Opportunities in the credit card segment increase revenue expansion of payment services division
3.Introduction of new renewable energy tax equity fund with Sunrun will help in expansion of bank’s business in the rapidly growing renewable energy sector

4.Asset management industry expansion likely to increase revenues


1. Changes in US regulatory policies will affect the US banking system
2.Decrease in demand for home loans and investments will have a significant effect on the US banks



1.Bank of America (BOA)
2.Citi Bank
3.JP Morgan Chase

4.Wells Fargo


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