CIMB Group Holdings SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

CIMB Group Holdings is one of the leading brands in the banking & financial services sector. CIMB Group Holdings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CIMB Group Holdings:

CIMB Group Holdings Strengths

  1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
  2. Large customer base of about 7 million customers in over 14 countries
  3. CIMB Group has the widest retail branch network across the ASEAN region
  4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product
  5. It operates across ASEAN under several corporate entities

Above are the strengths in the SWOT Analysis of CIMB Group Holdings. The strengths of CIMB Group Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CIMB Group Holdings Weaknesses

  1. Competition from international banks means limited market growth
  2. Presence restricted to South East Asian nations only.

These were the weaknesses in the CIMB Group Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CIMB Group Holdings Opportunities

  1. Opportunity to acquire customers outside ASEAN.
  2. Products to help small scale entrepreneurs.
  3. New organization structure & training programmes for employees.
  4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.

Above we covered the opportunities in CIMB Group Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CIMB Group Holdings Threats

  1. Natural disasters, i.e, Tsunami and Earthquakes.
  2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
  3. Global slowdown.

The threats in the SWOT Analysis of CIMB Group Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CIMB Group Holdings SWOT analysis.

Continue reading more about the brand/company.

About CIMB Group Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CIMB Group Holdings Overview
Parent Company

CIMB Group Holdings Berhad (CGHB)

Category

Banking & Asset Management

Sector

Banking & Financial Services

Tagline/ Slogan

Forward Banking; ASEAN for you

USP

Regional universal bank operating in growing ASEAN economies

CIMB Group Holdings STP
Segmentation

Asian countries

Target Market

ASEAN nations

Positioning

To be Southeast Asia’s Most Valued Universal Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CIMB Group Holdings. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin