National Bank of Abu Dhabi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2626
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SWOT Analysis of National Bank of Abu Dhabi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Abu Dhabi

Parent Company

National Bank of Abu Dhabi

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

The UAE’s number 1 bank

USP

Ranked one of the world safest banks by Global Finance magazine

STP

Segment

Individual and enterprises

Target Group

Individual and enterprises creditors and retail bankers

Positioning

Largest lender bank in the Emirate of Abu Dhabi

SWOT Analysis

Strengths

1. Strong lending network: Largest lender bank in the Emirate of Abu Dhabi and the second largest lender in the United Arab Emirates.
2. Has the largest market capitalization among UAE banks.
3. Involvement in brand promotion: Sponsorship of the Abu Dhabi Grand Prix
4. Strong distribution network: expanding network of more than 120 branches and cash offices and 500 ATMs across UAE

5. Healthy credit ratings by rating agencies.

Weaknesses

1. Business concentrated on geographical locale
2. Limited global presence as compared to other leading banks in the world

Opportunities

1. Achieving global expansion through partnerships and acquisition.
2. Increasing customer base through diversifying offerings.

Threats

1. Prone to government and legal interventions.
2. Threat of competitors: increased number of global and local players in the field of finance.
3. Can face repercussion of global economic crisis.

Competition

Competitors

1. The Commercial Bank of Qatar
2. Qatar National Bank
3. HSBC

4. Doha Bank


The table above concludes the National Bank of Abu Dhabi SWOT analysis along with its marketing strategy and brand parameters.

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