Bank Audi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3664
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SWOT Analysis of Bank Audi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Audi

Parent Company

Bank Audi

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Most prominent bank in Labanon with International presence

STP

Segment

Commercial and corporate banking, retail and individual banking, on-line brokerage, private banking and investment banking

Target Group

Individuals, small, medium and large businesses, HNIs

Positioning

Full-fledged regional bank with a presence in 11 countries

SWOT Analysis

Strengths

1. Lebanon's largest bank in terms of both customer deposits and total assets
2. Largest shareholder of the company is the Deutsche Bank
3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings
4. Strong assets and good financial position

5. Largest branch network in Lebanon

6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd ("Fitch Ratings")

Weaknesses

1. In spite of international presence, banks major operations are in Lebanon
2. Not present outside Middle East
3. Debt rating lower compared to other banks in the region

Opportunities

1. Expansion in the Middle East
2. Increasing oil prices and boosting economy may lead to a more profitable future for the bank

Threats

1. Growing competition in the Middle East

2. Fluctuating global economy and recession

Competition

Competitors

1.Byblos Bank
2.Bank of Beirut
3.Banque du Liban et d’Outre-Mer

4.Banque de la Méditerranée

5.Crédit Libanais

6.Fransabank

7.Banque Libano Francaise

8. Intercontinental Bank of Lebanon



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