Allahabad Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3520
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SWOT Analysis of Allahabad Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allahabad Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

A Tradition of trust

USP

Oldest National Bank

STP

Segment

Individual and Industry Banking

Target Group

All age and earning groups

Positioning

Complete Banking and finance solutions

SWOT Analysis

Strengths

1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc

Weaknesses

1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship

Opportunities

1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services

Threats

1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks

Competition

Competitors

1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank



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