Allahabad Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Allahabad Bank is one of the leading brands in the banking & financial services sector. Allahabad Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allahabad Bank:

Allahabad Bank Strengths

  1. Oldest Nationalised bank with over 2400 branches
  2. National and International presence
  3. Financial products for all categories of customers from rural to urban
  4. Innovative schemes like Retail banking boutique and Saral loans etc

Above are the strengths in the SWOT Analysis of Allahabad Bank. The strengths of Allahabad Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Allahabad Bank Weaknesses

  1. Inadequate advertising as compared to leading banks
  2. Compliance with government schemes
  3. Limited number of ATM’s and low customer relationship

These were the weaknesses in the Allahabad Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Allahabad Bank Opportunities

  1. Initiative for self-employment amongst youth
  2. Internet Banking and other services

Above we covered the opportunities in Allahabad Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Allahabad Bank Threats

  1. Economic crisis
  2. Stringent measures by RBI
  3. Competition from other banks

The threats in the SWOT Analysis of Allahabad Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Allahabad Bank SWOT analysis.

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About Allahabad Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Allahabad Bank Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

A Tradition of trust

USP

Oldest National Bank

Allahabad Bank STP
Segmentation

Individual and Industry Banking

Target Market

All age and earning groups

Positioning

Complete Banking and finance solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Allahabad Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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