Posted in Banking & Financial Services, Total Reads: 3758
SWOT Analysis of Allahabad Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
A Tradition of trust
Oldest National Bank
Individual and Industry Banking
All age and earning groups
Complete Banking and finance solutions
1. Oldest Nationalised bank with over 2400 branches 2. National and International presence 3. Financial products for all categories of customers from rural to urban 4. Innovative schemes like Retail banking boutique and Saral loans etc
1. Inadequate advertising as compared to leading banks 2. Compliance with government schemes 3. Limited number of ATM’s and low customer relationship
1. Initiative for self-employment amongst youth 2. Internet Banking and other services
1. Economic crisis 2. Stringent measures by RBI 3. Competition from other banks
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