Oriental Bank of Commerce SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3605
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SWOT Analysis of Oriental Bank of Commerce with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oriental Bank of Commerce

Parent Company

Government of India

Category

Banking services

Sector

Banking and finance

Tagline/ Slogan

Where every individual is committed

USP

Commitment to customer satisfaction

STP

Segment

Urban and rural banking

Target Group

Earning individuals, Corporates, HNIs

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Innovative schemes like grameen project and other Good rural schemes
2.  Strong I.T support
3. OBC has over 15,000 employees working as staff

4. Maintained good growth rate despite crisis
5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs

Weaknesses

1. Less penetration in some parts of the country especially in the competitive urban market

2. Less international presence
3. Limited number of ATM’s and low customer relationship

Opportunities

1. Retail banking, Internet Banking and other services
2. Tapping international markets

Threats

1. Economic crisis and economic instability
2. Highly competitive environment with entry of more banks
3. Stringent Banking Norms by RBI

Competition

Competitors

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  Allahabad bank

5.  IDBI Bank
6.  Bank of Baroda


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