Union Bank of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4652
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SWOT Analysis of Union Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union Bank of India

Parent Company

Government of India

Category

Banking & financial services

Sector

Banking and finance

Tagline/ Slogan

Good people to bank with

USP

Innovative banking for social welfare

STP

Segment

Individual and Industry banking

Target Group

Individuals and corporates

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Financial products for agricultural sector
2.  Products aligned to Government schemes
3.  Emphasis on Customer Satisfaction
4. Union bank of India has over 27,700 employees
5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong.
6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate

Weaknesses

1.  Nominal  International presence as compared to leading players

2.  Advertising is lesser which leads to lower brand presence

Opportunities

1. Small scale business banking
2.  More global penetration through International banking
3. Acquisition of smaller local banks

Threats

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Indian bank
2.  Corporation Bank

3.  Dena bank



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