Sime Darby SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 6260
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SWOT Analysis of Sime Darby with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sime Darby

Parent Company

Sime Darby Berhad

Category

Conglomerate

Sector

Distribution and Marketing

Tagline/ Slogan

Developing sustainable futures

USP

Operational excellence and high performance standards

STP

Segment

Motors, plantation, industrial, property, energy and utilities, and healthcare

Target Group

Potential Buyers of automobiles, industry; government and regional tourist market; consumers of edible and other fat oils, juices and sauces; plantation, property, mining, marine, forestry, construction, port sectors and power systems industries; potential buyers of Caterpillar products

Positioning

Company with Integrity, Respect & Responsibility, Excellence and Enterprise

SWOT Analysis

Strengths

1.Has a strong presence in over 20 countries especially in Asia Pacific employing over 100,000 people

2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry, Property, Energy and utility, Healthcare)

5. Uniformed growth rate from across all the geographical locations

6. One of the major business houses in all of Malaysia

Weaknesses

1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that caused widespread pollution issues in Malaysia and Singapore

Opportunities

1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector

Threats

1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk

3. Unfavorable govt and political conditions can affect brand and operational efficiency

Competition

Competitors

1. Empresas Copec S.A.
2. Hutchison Whampoa
3. Kanematsu Corporation

4. Wilmar International



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