Kodak SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1369

SWOT Analysis of Kodak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Consumer Electronics


IT and Technology

Tagline/ Slogan

Kodak Moment


Poised to gain from digital transition under way in packaging markets



Commercial market (B2B and B2C)

Target Group

B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications


Imaging for business

SWOT Analysis


1. World class research and development
2. Unique strengths in the imaging,materials and deposition sciences
3. Breakthrough products with high quality, sustainability & productivity
4. A broad solution set across graphic communications, functional printing enabling, product goods packaging

5. Kodak has over 7,500 commercial imaging patents – a depth of intellectual property that enables partnerships with other innovators to create new markets, and disrupt existing markets

6. Made large cost reductions and exited its non-core businesses

7. The company has over 7000+ employees

8. It is a global pioneer in Digital imaging and photographic materials, equipment and services


1. Bankruptcy hurt brand name

2. The brand has been financially volatile hence lost market share


1.Can penetrate in the Asian market
2.Technologies like 3D printing can be leveraged
3. Use its patented technology to appeal to the market

4. Sell long life cycle and high quality products


1.Quickly rising digital space

2. Reduction in the use of printing
3.Marketing Cameras to B2B has failed so it might be difficult to market the Printers

4. Cheaper technology coming in and price wars from competitors



1. Hewlett Packard Company 
2. Fujifilm Holding Corporation
3. Sony Corporation


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