Kodak SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1591
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SWOT Analysis of Kodak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kodak

Parent Company

Kodak

Category

Consumer Electronics

Sector

IT and Technology

Tagline/ Slogan

Kodak Moment

USP

Poised to gain from digital transition under way in packaging markets

STP

Segment

Commercial market (B2B and B2C)

Target Group

B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications

Positioning

Imaging for business

SWOT Analysis

Strengths

1. World class research and development
2. Unique strengths in the imaging,materials and deposition sciences
3. Breakthrough products with high quality, sustainability & productivity
4. A broad solution set across graphic communications, functional printing enabling, product goods packaging

5. Kodak has over 7,500 commercial imaging patents – a depth of intellectual property that enables partnerships with other innovators to create new markets, and disrupt existing markets

6. Made large cost reductions and exited its non-core businesses

7. The company has over 7000+ employees

8. It is a global pioneer in Digital imaging and photographic materials, equipment and services

Weaknesses

1. Bankruptcy hurt brand name

2. The brand has been financially volatile hence lost market share

Opportunities

1.Can penetrate in the Asian market
2.Technologies like 3D printing can be leveraged
3. Use its patented technology to appeal to the market

4. Sell long life cycle and high quality products

Threats

1.Quickly rising digital space

2. Reduction in the use of printing
3.Marketing Cameras to B2B has failed so it might be difficult to market the Printers

4. Cheaper technology coming in and price wars from competitors

Competition

Competitors

1. Hewlett Packard Company 
2. Fujifilm Holding Corporation
3. Sony Corporation



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