Hitachi Electronics SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 3731
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SWOT Analysis of Hitachi Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hitachi Electronics

Parent Company

Hitachi Ltd.

Category

Consumer Electronics

Sector

IT and Technology

Tagline/ Slogan

Inspire the Next

USP

Superior technology and design

STP

Segment

Digital Media and Consumer Products

Target Group

Urban middle class and upper class individuals

Positioning

Best-in-class premium positioning by emphasizing superior technology and design

SWOT Analysis

Strengths

1. Diversified product portfolio and balanced revenue streams

2. Strong focus on research and development

3. Strategic acquisitions to strengthen market position

4. Good Focus on sustainability and marketing

5. It has over 300,000+ employees globally

6. Excellent global presence and top of the mind recall

7. The product portfolio includes TVs, Camcorders, Projectors and Recording Media

Weaknesses

1. Over dependent on Japanese economy for revenue generation

2. Due to intense competition and changing customer preference, market share is limited

Opportunities

1. Growth in semiconductor market

2. Acquisition of smaller brands and global tie-ups to increase reach

Threats

1. Rapid technological changes and evolving industry standards

2. Natural disasters and prolonged economic recovery in Japan mayadversely affect its business

3. Stringent government regulations

4. Exchange rate fluctuations

Competition

Competitors

1. Samsung

2. LG Electronics

3. Whirlpool

4. Sony



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