Enbridge SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2014
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SWOT Analysis of Enbridge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enbridge

Parent Company

Enbridge

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Where Energy meets People

USP

World's longest crude oil and liquid transportation system

STP

Segment

Corporate, countries looking to fulfill energy services needs

Target Group

Companies looking for setting up energy transportation system

Positioning

Provider of  oil transportation  solutions to companies operating in tar sands

SWOT Analysis

Strengths

1. It has longest crude oil and liquid pipeline system in the world
2.  It is also a major company in liquid marketing and energy projects
3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
5. Has an employee base of 6,000 people
6. Recognised as one of the best places to work, greenest employees

Weaknesses

1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
2. Spill and environmental violations have affected brand image

Opportunities

1.Huge pipeline expansion projects in Canada and US

2.Increasing natural gas market globally

3.More oil well discoveries

4.  Additional funding secured for linking Canadian oil to eastern markets

5. More emphasis for renewable energy worldwide

Threats

1.Government regulations pressurizing operations

2.Wastage caused by spilling in antiquated pipelines

3.Protests from land owners living in proximity of pipelines

Competition

Competitors

1. Apache Corp. 
2. FirstEnergy Corp
3. Exelon Corp.

4.Cenovus Energy Inc



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