Exelon Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1459

SWOT Analysis of Exelon Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exelon Corporation

Parent Company

Exelon Group


Electric Utilities



Tagline/ Slogan

Sustainable Advantage


Largest competitive power generator in the U.S.



Retail customers, Industries, Government agencies etc

Target Group

States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.


Leading Power Generator in the U.S. focused mainly on Nuclear Power

SWOT Analysis


1. Has large installed capacity -  approx 4 GW , and has 27000 employees and 6.5 million+ customers
2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
3. Financially sound with consistent revenue

4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility

5. Strong employee base of approx 20,000


1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants

2. Involved in an alleged political controversy


1.Increasing demand for power in the U.S.

2.Non-conventional sources of power
3.Expansion into Central and Latin America where there is a great demand for power


1.Environmental Liabilities
2.Legals Restrictions on the use of Nuclear power

3. Consolidation in the U.S. power sector



1.Pacific Gas and Electric
2.South California Edison

3. Commonwealth Edison


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