Exelon Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1357
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SWOT Analysis of Exelon Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exelon Corporation

Parent Company

Exelon Group

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Sustainable Advantage

USP

Largest competitive power generator in the U.S.

STP

Segment

Retail customers, Industries, Government agencies etc

Target Group

States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.

Positioning

Leading Power Generator in the U.S. focused mainly on Nuclear Power

SWOT Analysis

Strengths

1. Has large installed capacity -  approx 4 GW , and has 27000 employees and 6.5 million+ customers
2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
3. Financially sound with consistent revenue

4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility

5. Strong employee base of approx 20,000

Weaknesses

1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants

2. Involved in an alleged political controversy

Opportunities

1.Increasing demand for power in the U.S.

2.Non-conventional sources of power
3.Expansion into Central and Latin America where there is a great demand for power

Threats

1.Environmental Liabilities
2.Legals Restrictions on the use of Nuclear power

3. Consolidation in the U.S. power sector

Competition

Competitors

1.Pacific Gas and Electric
2.South California Edison

3. Commonwealth Edison



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