Origin Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 998

SWOT Analysis of Origin Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Origin Energy

Parent Company

Origin Energy Ltd


Renewable and non-renewable energy production and sales



Tagline/ Slogan

Together, we can make a difference


Australia’ largest integrated energy company



Residential, Small and large business

Target Group

Australia, New Zealand, Kenya and Pacific Islands


Energy for everyone’s needs

SWOT Analysis


1. One of the largest residential solar retailers in Australia installing over 55MW of PV

2. Over three million retail customers of gas or electricity in Australia, New Zealand and the south Pacific

3. Present in the entire energy value chain from exploration. Production to sales and distribution of conventional energy like oil and gas. It also has tremendous presence in the renewable energy sector

4. ASX Top 20 by market capitalisation


1.Not present in other countries means limited market share

2.Large investment required in expansion of the business and it is largely capital intensive


1.It can expand into the renewable energy sector as it is a booming area

2.Tie up with governments to take up large scale government projects

3. Expand into other countries


1.Stricter government regulation and need to comply with them

2.Slump in production due to decreasing oil and gas reserves

3. Origin's net profit falling a year earlier due to intense competition and a warm winter



1.AGL Energy
2.Enel OGK
3.Inter RAO



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