Sunsilk SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 18439
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SWOT Analysis of Sunsilk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunsilk

Parent Company

HUL (Unilever)

Category

Personal Care – Hair Care

Sector

FMCG

Tagline/ Slogan

For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk

USP

Popular hair care brand having product for all types of hair

STP

Segment

Personal Hair Care Shampoo available in multiple variants

Target Group

Girls in the age group of 20’s

Positioning

The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability

SWOT Analysis

Strengths

1.  Launched in 1964, with a presence of over 80 countries
2.  Available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc)
3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year
4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors lead to excellent branding and advertising

Weaknesses

1. Poor penetration in semi urban and rural market
2. Target market limited to just teens and 20’s age group
3.Competition intense in the hair care segment

Opportunities

1. Improve their community for Indian girls which is –sunsilkgangofgirls.com
2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair experts for new and improved products

Threats

1. Multiple competitors with similar offerings and lower price range
2. Not prevalent in the rural markets
3. Competition from in-house brands like Clear, Clinic Plus

Competition

Competitors

1. Garnier Fructis
2. Heads & Shoulders
3. Pantene



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