Sunsilk SWOT Analysis

Published in FMCG category by MBA Skool Team

Sunsilk is one of the leading brands in the FMCG sector. Sunsilk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sunsilk:

Sunsilk Strengths

  1. Sunsilk was launched in 1964, with a presence of over 80 countries
  2. Sunsilk is available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc)
  3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year
  4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
  5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors of Sunsilk lead to excellent branding and advertising
  6. Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc

Above are the strengths in the SWOT Analysis of Sunsilk. The strengths of Sunsilk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sunsilk Weaknesses

  1. Competition intense in the hair care segment means limited market share of Sunsilk
  2. High brand switching because of many options available in the market

These were the weaknesses in the Sunsilk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sunsilk Opportunities

  1. Improve their community for Indian girls through online campaigns
  2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair experts for new and improved products
  3. Tie-up with hotels, fashion institutes etc

Above we covered the opportunities in Sunsilk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sunsilk Threats

  1. Multiple competitors with similar offerings and lower price range
  2. Not prevalent in the rural markets
  3. Competition from in-house brands like Clear, Clinic Plus can canibalise Sunsilk

The threats in the SWOT Analysis of Sunsilk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sunsilk SWOT analysis.

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About Sunsilk

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sunsilk Overview
Parent Company

Unilever
Category

Personal Care – Hair Care
Sector

FMCG
Tagline/ Slogan

For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
USP

Sunsilk is a popular hair care brand having product for all types of hair
Sunsilk STP
Segmentation

Personal Hair Care Shampoo available in multiple variants
Target Market

Girls in the age group of 20’s
Positioning

The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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