Colgate is one of the leading brands in the FMCG sector. Colgate SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Colgate:
Quick Glance:
Above are the strengths in the SWOT Analysis of Colgate. The strengths of Colgate looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Colgate SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Colgate SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Colgate are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Colgate SWOT analysis.
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About Colgate
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Colgate Overview | |
---|---|
Parent Company |
Colgate-Palmolive |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
All Around Decay Protection |
USP |
Colgate is the number 1 toothpaste brand recommended by dentists |
Colgate STP | |
Segmentation |
Personal Care – Oral Hygiene - Toothpaste |
Target Market |
All households looking for oral care |
Positioning |
Colgate is a toothpaste with calcium and minerals to get an all round cavity protection |
Colgate Product Portfolio | |
Products |
1. Colgate Total 12 2. Colgate Max White 3. Colgate Toothpowder 4. Colgate ZigZag 5. Colgate Cibaca 6. Colgate Active Salt 7. Colgate Sensitive 8. Colgate 360 9. Colgate Max Fresh 10. Colgate Plax The above mentioned brands are the prominent products under the Colgate product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Colgate. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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