Colgate Toothpaste SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 21296
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SWOT Analysis of Colgate Toothpaste with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate Dental Cream

Parent Company

Colgate-Palmolive

Category

FMCG

Sector

Personal Care - Toothpastes

Tagline/ Slogan

All Around Decay Protection

USP

No. 1 Brand Recommended by Dentists

STP

Segment

Personal Care – Oral Hygiene - Toothpaste

Target Group

All Indian Households

Positioning

Toothpaste with calcium and minerals to get an all round cavity protection

SWOT Analysis

Strengths

1. Colgate Dental Cream offers all-around cavity protection, even where a toothbrush cannot reach
2. It‘s great mint taste freshens breath
3. It protects against root caries
4. It cleans & makes teeth whiter and repairs early decay spots
5. Extremely popular brand and high brand awareness due to advertising

Weaknesses

1. High dependence of the company on a single category i.e. Oral Care
2. Reduction in advertisement expenditure in order to maintain growth

Opportunities

1. Leverage on  fact that Colgate has been ranked as the most trusted brand in India from 2003 - 2007
2. Focus on innovation and new product launches by deploying advanced technologies
3. Growth in emerging markets – rural and semi-urban

Threats

1. High competition from competitive brands like Pepsodent from HUL
2. Increasing commodity prices for manufacturing

Competition

Competitors

1. Pepsodent
2. Oral-B
3. Anchor



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