Parachute is one of the leading brands in the FMCG sector. Parachute SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parachute:
Quick Glance:
Above are the strengths in the SWOT Analysis of Parachute. The strengths of Parachute looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Parachute SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Parachute SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Parachute are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Parachute SWOT analysis.
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About Parachute
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Parachute Overview | |
---|---|
Parent Company |
Marico |
Category |
Personal Care brands- Haircare |
Sector | |
Tagline/ Slogan |
Gorgeous Hamesha; Shine Hamesha; Shine karke dekho |
USP |
Parachute offers 100% Pure Coconut Oil |
Parachute STP | |
Segmentation |
Appearance and health conscious people of all ages |
Target Market |
Women of all ages in both urban and rural population of India & Young and appearance conscious consumer |
Positioning |
Parachute promises to make your hair best in the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Parachute. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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